They say strong women are made, not born. I’d say I was forged from grief, grit, and a whole lot of Western soul.
I started Double Bar S after losing my brother to suicide—a pain I wouldn’t wish on anyone. But through the heartbreak, I found my mission: to build a business that makes people feel seen, supported, and stylish as hell.
With no investors, no backup plan, and barely enough Wi-Fi to run my website, I poured my heart into every detail. I was just a mama with babies at her feet and a dream too stubborn to quit. From hand-packing orders in my living room to selling cologne and custom Western fashion, this journey has been wild.
But I keep going—for every woman who’s ever felt overlooked. For the ones fighting battles no one sees. For the ones like me.